The 10 planks of the Communist Manifesto are a compilation of steps to obtain a mass formed society. I wrote this for Media Bypass back in 2004. Unfortunately the main link went screwy so I mirrored it in an archive at my car repair site... A few other sites used my information but altered it enough to avoid making it obvious that they took it from me. https://bornagainclassics.com/Books/TenPlanksoftheCommunistManifesto-American-Style.shtml
Edward Bernays was an American business consultant who is widely regarded as having created the modern profession of public relations with his groundbreaking campaigns of the 1920s. Bernays attained clients among major corporations and became known for boosting their business by causing changes in public opinion.
Advertising was already commonplace by the early 20th century. But what Bernays did with his campaigns was significantly different, as he didn't openly seek to promote a particular product the way a typical ad campaign would. Instead, when hired by a company, Bernays would set out to change the opinions of the general public, creating demand which would indirectly boost the fortunes of a particular product.
Yours is a more (self-) empowering view than the mass formation one.
The 10 planks of the Communist Manifesto are a compilation of steps to obtain a mass formed society. I wrote this for Media Bypass back in 2004. Unfortunately the main link went screwy so I mirrored it in an archive at my car repair site... A few other sites used my information but altered it enough to avoid making it obvious that they took it from me. https://bornagainclassics.com/Books/TenPlanksoftheCommunistManifesto-American-Style.shtml
I never knew that was Stalin's maxim, it makes a lot sense.
Well not to put a fine point on this but advertising has mass formed us and transformed us for 100 years.
By Robert McNamara---(yo were you in that AmEx ad like Gorby?)
Published on April 30, 2019 https://www.thoughtco.com/edward-bernays-4685459
Edward Bernays was an American business consultant who is widely regarded as having created the modern profession of public relations with his groundbreaking campaigns of the 1920s. Bernays attained clients among major corporations and became known for boosting their business by causing changes in public opinion.
Advertising was already commonplace by the early 20th century. But what Bernays did with his campaigns was significantly different, as he didn't openly seek to promote a particular product the way a typical ad campaign would. Instead, when hired by a company, Bernays would set out to change the opinions of the general public, creating demand which would indirectly boost the fortunes of a particular product.